Importance of Video Makreting : Why Video Editors Will Be in High Demand

What is Video Editing?

Video editing is practically like putting together a story from jigsaw puzzle pieces. It involves taking raw video footage and turning it into polished, coherent work.
For exmaple just as a movie director selects the best scenes that tell a story, a video editor also selects the right shots, orders them properly, and adds transitions, special effects, and sound to make a video piece that would charm and deliver the best message or story. In short, this means that video editing is piecing up like a jigsaw puzzle so that one receives a movie or video which is interesting.

With all the digitalization around today, video content is an essential source of how-to and how information is shared and received. Video content fronts several platforms and websites, from social media platforms to company websites, in capturing attention and relaying messages.

Videos are an all-time favorite across the most followed on social media and even receive up to millions of likes and comments.

Majorly, social media platforms are dealing with such videos, including YouTube and TikTok. Apps like Instagram and Facebook are slowly turning into just video-sharing sites.

And, even if the platform doesn't offer a native video upload feature, they still talk about how crucial videos are.

The posts on Twitter with videos tend to get 10x more engagement.

And an overwhelming number of marketers on LinkedIn have video included in their yearly scheme.

Every day, people watch almost 1 billion videos on Pinterest!

Explosive growth in the video has revolutionized how we communicate and learn but also put insurmountable pressure on video editors—professionals who can turn raw video into gripping polished stories.

Today, the demand for a skilled video editor is high. Both small and big businesses are looking for experts who help develop muscular marketing videos which will touch the viewer and leave a good impression.

This growing need for video editing will probably be on an upward trend as more and more companies are just beginning to realize the power of video content.

The surge in demand for video editors

Current Market Overview

The demand for video editors is climbing rapidly. Recent data about the job market for video editors indicates that from 2019 to 2029, the rate of growth in available positions will be 22%, much faster than the average for all jobs. The scope will continue to increase as more and more content is created for internet platforms, advertisements, and television.

Reports from around the industry all echo these sentiments. Businesses look for not only more video editors but also for those equipped with the latest skills related to video technology and software.

This trend only displays that this will not change since the companies keep investing very strongly in digital marketing and media to be closer to the public more effectively.

Why Businesses Need Video Editors

The power of video for brands is ideal for conveying a message, exposing products, and connecting with customers. Otherwise, creating a professional-looking video that attracts attention requires skill only by a professional video editor.

About 31% of marketers use video to make their websites more prepared for search engines like Google. Videos make websites look more polished and keep visitors on site longer, which the search engines like. Most marketers say it's getting more expensive to reach new customers.

However, 83% of them also claim that using videos helps them to find new customers. Videos revolutionize the way companies sell stuff and how people buy things. They are also changing how salespeople connect with customers and how customer service helps people.

For example, the advertisement effectiveness of Apple can hardly be possible without high-quality video content, demonstrating the slick product design and exclusive features realized with accurate editing.

Just take Nike, for example, whose ad videos often turn into viral phenomena because powerful stories through dynamic editing are told.

Video editors bring can bring life to raw footage, they play an important role in grabbing attention of large audience.

Importance of Video Marketing

"Video marketing has become one of the most useful and influential way for companies to fine tune its customers, establish relationships, and increase revenue." 

Here's a detailed overview of its importance, supported by relevant statistics to illustrate its impact and effectiveness:Here's a detailed overview of its importance, supported by relevant statistics to illustrate its impact and effectiveness:

Importance of Video Marketing: A good visual presentation must contain some basic statistics that describe the trend one is trying to show.

1. The creation of a narrower target audience and use of different marketing channels have led to better engagement and retention rates.

• Videos on landing pages have demonstrated to be more than 80% higher in conversion rates, based on the example of (Wordstream).

• The 1200% more shares of video content on social media than the text plus the image type altogether is a characteristic of Social Video (G2 Crowd).

2. Rise in the Preference for Online Video Contents Proposal:

The educational videos are becoming increasingly popular for their convenience, accessibility, and ability to keep the viewers engaged. Through these educational videos, students can interactively learn and acquire knowledge.

• The research from HubSpot indicate the fact that 72% of peoples shows the inclination towards the video format when they get to know about a new product or service.

• For around 60% of people, the preferred media for consuming video is through online means (Google).

• Contentworthiness of in-mobile videos continues to increase by 100% annually (Insivia).

3. One of the biggest marketing concerns of companies is that false or misleading information shared along with their product can have serious repercussions on sales and customer behavior.

• In addition the number of consumers who engage in buying process after watching branded videos via social media (Tubular Insights) proved that 64% of them.

• The behavior is changing and now more than 50% of the internet users are looking for videos about products or services before visiting the store (Google).

4. Website ranking is an integral part of the customers’ purchasing decision, and SEO helps to enhance search engine ranking.

• A video on your site that would be demonstrated can augment your probability of a landing on a Google Front Page as 53- folds (Optinmonster).

• Video content wins the Internet when beats plain text by 50 times compared to the results that search engines can find for an organic query (Omnicore).

5. The Social Media Performance is Elevated.

• Unlike picture which gets only 87% organic reach, Facebook video attracts 135% organic reach (Credit:Socialbakers).

• Tweets with video get 10 times more engagements than the ones without it (Twitter), and ads with videos helps to effective by saving 50% on cost-per-engagement (Twitter).

6. Video Losses Further Traction on all Platforms - The Demand is escalating with time to time.

• YouTube is the No. One website in the whole world after Google, and it has around 2 billion active monthly users registered on its platform according to YouTube.

Future Trends in Video Editing

Looking ahead, the reason is a demand for video editors set to increase even further. With advancements in virtual reality (VR) and augmented reality (AR), new opportunities are emerging for video editors who can adapt and excel in these areas.

It is also predicted that integration with AI and machine learning will shape the field because it automates mundane tasks, allowing editors to exercise their creative muscle during the edit rather than during the assembly of the video.

Further, most of these video platforms are taking over social interaction, and we always need better video editors with the ability to create easy-to-output but high-impact content. These trends set forth a bright future for video editors, excited about the prospect of rising demand for their versatility and tech-savviness in a fast-changing digital ecosystem.

The future is indeed bright for video editors! Experts say video-editing jobs should grow by 14% between now and 2028.

That is projected to be faster than most other jobs. So, if you have ever thought of video editing as a career, your career outlook is leaning pretty much in your favor!

Role of Video in Marketing

Video marketing is a kind of marketing practice that businesses use for the distribution of their awareness regarding products or services in video format.

This is where this approach becomes helpful: video can take and hold attention in a more involving manner than simply text or still images. Videos are so powerful that they can be seen on many platforms, like social media, websites, and TV, usually with messages articulated in exciting, unforgettable ways.

Here's an Interesting fact: When any person watches a message or information on video, he's more likely to remember that video 95% and that is a lot more than only 10% of remembrance when the same person reads that message into text. That's why brands and businesses prefer videos over text.

Here are the main benefits of using video over other types of content:

Higher engagement:

Videos can engage even more than one sense and provide a vibrant experience to the viewer. 61% of marketers say engagement rates are super important. Why? Because if people are engaging with a video—say, posting a comment, pressing the like button, or sharing it—they're actually connecting with the content of the video.

And that, of course, was the whole idea!

Better Information Retention:

Videos ensure better retention of information, as most people remember things given in video form. Better

Emotional Connection:

A video can touch the emotions, hence a more powerful connection can be developed between the audience and the person in the video.

Greater Access:

Videos can communicate complex messages that people of all literacy levels will find hard to understand in a very simplified and easy-to-understand format. It is such advantages of video marketing that make it a critical marketing tool that is fit for broad targeting and for creating a lasting impression.

The Effectiveness of Video Marketing

For example, in terms of marketers using video content, they achieve 49% faster revenue growth compared to those who do not. Also, sites with video content are 53 times more likely to be on the first page of Google search results than those without it.

Big brands fully exploit video content. For example, the "Real Beauty Sketches" campaign of Dove, through emotional video content that allowed consumers to increase their perception of the brand and their engagement.

Similarly, Red Bull's action-packed videos did not only authenticate the brand identity as adventurous and extreme but rather multiplied the sales and consumer interactions with campaigns.

The Power of Videos on Social Media Video
Content consumption is rising on social media platforms. People across the world consume 1 billion hours of video on YouTube every day. It is the second largest behind the most significant internet consumer kind of media.

Not far behind are the millions of views that videos on Facebook and Instagram acquire in a day.

Most of these platforms have proven that their users prefer engaging video content to other forms of content.
For example, Instagram videos receive 38% more engagement than image posts. By the day, this trend is what pushes more and more brands and content creators to focus more and more on video content and use these platforms to capture a broad audience's attention, above all in a more effective way to engage it.

Latest Trends on Freelancing and Remote Work: Changing Fast for Video Editors

The growth of freelancing in recent years has been one of the most dominant trends that the world of work has seen. This opens up video editing to many new possibilities.

The shift has mainly been motivated because freelancing offers so much flexibility, and above all, the capability of someone choosing, without any limitations, exactly the kind of work they would want to do.

For instance, video editors can freelance and have the freedom to select the projects they would want to work on, not to mention having the leverage of working with clients from any part of the world. It also opens more freelance opportunities with increasing demands for video content in various industries, starting from startups to giant corporations and even an individual looking for ways to improve and offer a better offering for their brand.

The constant flow of freelance projects resulted in being available on websites such as Upwork, Freelancer, Fiverr and Ylancer. 

The opportunity to work remotely substantially changed accessibility to video editing services, among many other professions. The modern video editor has the world to work from, thanks to cloud computing and the new age of collaboration tools like Slack, Trello, Asana, and many more.

This tool of remote working has helped editors maintain their schedule and environment; therefore, much more work gets done.

Video editors also have the very distinct ability to work in a remotely-based environment. They can work on projects with other employees without ever having to be in the same room with the other individual physically.

It has also expanded the job market of video editors to quite an extent. Now editors don't have to live in large media hubs like New York or Los Angeles to be able to work on larger projects. Now, if based in a small town, a video editor can easily access equivalent opportunities as if staying in a big city, provided one has a good internet connection coupled with skills of the trade.

Conclusion

Some sites such as YouTube, Facebook, and Instagram make the consumption of video content on the rise, and thus, the demand for video editors is ballooning too. This growth is driven by the persuasive power of videos to engage audiences, communicate messages effectively, and encourage social sharing.
Video tends to increase engagement and retention and subsequently improves sales by connecting emotionally to the viewer and delivering powerful narratives. To the business, it's paramount in the professional video editing process, as it structures raw footage into polished content that would catch the eye and capture, as well as convince, a potential buyer.

For those who want to become video editors, the path to becoming one is lifelong learning and adaptation. These could develop by making a mix of technical proficiency in cutting-edge tools with an acute sense of storytelling for success.

Altogether, video editors do play a massive part in today's ever-evolving digital media world. Any business that wants to stay in the game should have at least one experienced video editor on staff to beef up the company's marketing strategies.
In the present time and in the time to come, these opportunities are pretty interesting for video editors and offer them promising careers to continue shaping the future of how people deal with the domain of media.

If you are set to innovate and inspire by making use of your cutting edge as a video editor, then indeed, your future is all bright and promising.